Work for major brands and you are branded. I wonder whether we lose our individual identity when we hide behind brands or multinational companies. Of course, I agree we cannot avoid it and it is part of the package. When I left a wellknown newspaper brand after 17 plus years, many who were pestering me with requests, stopped even the courtesy calls.
The provocation for this post is an observation made by my ex-colleague. He is now the editor of a top brand newspaper in Mumbai.
“How you doing?” I asked him.
“Good, but I get pissed off when people say this is Mr S from “…” newspaper. I am S and that’s it. The name of the newspaper is not my surname.”
Well, do we call it professional hazard? I am confused.